9 Luxury Staging and Home Styling Tips to Attract Millennial Buyers

9 Luxury Staging and Home Styling Tips to Attract Millennial Buyers

Millennials now make up around 43% of homebuyers, more than any other generational group. That means sellers cannot afford to discount design and aesthetic elements that will attract this demographic. However, millennial homebuyers are not monolithic and have varying tastes and preferences.
In order to give your home its best chance to attract the broadest range of buyers, you will need to employ staging techniques that hit various critical factors. If you are ready to learn more, read on for a list of essential staging tips for attracting millennial buyers.

Sustainability and eco-friendly features

Appealing to millennial buyers' environmental values is one of the smartest moves when staging Port Chester real estate. You will want to showcase green living spaces and emphasize sustainability using eco-friendly flooring and paint. Incorporating sustainable and eco-friendly materials into your luxury staging will attract millennial buyers and enhance the home's perceived value for all other buyers.

When considering decor, incorporate recycled or upcycled furniture with natural lighting and plants to create a connection to nature. Do not forget to draw attention to any green certifications or features. Finally, consider adding outdoor living spaces with eco-friendly features such as solar panels or rainwater harvesting systems.

Technology and smart homes

Luxury staging is about creating an immersive experience that appeals to potential buyers' senses, and smart technology fits this requirement perfectly. Showcasing how technology enhances the luxury experience creates a unique selling point for your property. At the same time, such modern amenities readily appeal to millennial buyers.

If you do not already have them, consider adding voice-activated speakers, automated lighting systems, or smart thermostats. Ensure that any technology you incorporate is also user-friendly and intuitive. Highlight the convenience and energy-saving benefits these features add to the home in marketing materials or during any buyer engagement.

Embrace minimalism

Minimalism is a growing trend in luxury staging, especially among millennial buyers. A minimalist and clutter-free aesthetic also creates a calming and serene environment that appeals to a broader range of buyers. Focus on neutral color schemes and natural materials when aiming for a minimalist feel. Layered textures can add depth and coziness to the minimalist space, so be creative.

As you rearrange areas, try to create a sense of space rather than filling every corner with furniture and decor. Avoid overly ornate or traditional styles that may not appeal to younger buyers. Instead, focus on creating functional spaces that showcase the property's potential without overpowering buyers.

Bold artwork and statement pieces

Luxury home staging is all about creating an emotional connection with potential buyers. Bold artwork and statement pieces can be incorporated into your staging to enhance a cohesive theme and add personality to the space. Unique light fixtures, eye-catching furniture, and carefully curated accessories can also make a lasting impression on buyers.

To create a focal point in each room, consider employing bold, eye-catching artwork that complements the overall theme. Contrasting colors and textures can also create visual interest and depth, making the space more visually appealing to millennial buyers.

Highlight unique architectural features

Millennial buyers enjoy a home that feels unique and has some individuality. You can help make your home stand out to buyers by highlighting distinctive architectural features. For instance, exposed brick walls or high ceilings are popular among millennials and can add a touch of character to the space. Draw attention to these features with intentional lighting or focal pieces that make them stand out.

Ensure that you pay attention to how you present outdoor living spaces, such as balconies or rooftop terraces, which are particularly appealing to millennials. You can also incorporate modern design elements such as minimalist furniture and neutral color schemes to help bring out specific details about your home. Finally, do not forget the importance of virtual tours and 360-degree photos, and ensure that you fully use these modern selling techniques for highlighting unique features.

Incorporate natural elements

Staging with natural elements offers an excellent way to catch the attention of millennial buyers. Choose sustainable and eco-friendly materials and employ native vegetation in your staging to make them feel at home. Use natural textures such as woven fabrics and textured wallpaper to add depth and interest to the space.

Do not forget the power of natural light sources. Large windows and skylights can bring additional sunlight into the room, making it more open and welcoming. When arranging furniture and decor, keep natural light in mind to highlight and draw attention. Employ blues, greens, earth tones, and other colors inspired by nature to create a calming ambiance in the space.

Upgrade your lighting

Lighting is crucial in luxury staging. Natural light is considered the most desirable form of illumination. However, a mix of natural and artificial light sources can enhance the overall atmosphere. LED lights and other eco-friendly lighting options are popular among environmentally conscious buyers, a significant portion of millennials. Smart lighting technology, which allows for added convenience and energy efficiency, is another growing trend.

Use accent lighting to highlight key features such as artwork or unique architectural elements. Dimmer switches can also help create different moods in various living spaces while allowing for customized lighting levels. Finally, pay attention to your lighting fixtures and how they blend with the rest of your staging efforts.

Emphasize high-end amenities

Millennials appreciate a sensible aesthetic but also enjoy a functional luxury that improves their quality of life. Use modern and sleek design elements to appeal to their lifestyles. Ensure that your staging highlights luxury amenities such as high-end appliances, designer finishes, or spa-like bathrooms.

When staging outdoor living areas, use comfortable furniture and create entertaining spaces that capture attention. Emphasize unique features that appeal to millennial buyers, such as eco-friendly materials and open-concept living spaces. Finally, showcase the property's location and proximity to popular attractions or trendy neighborhoods.

Work with an agent who understands the millennial market

Working with a real estate agent who understands the millennial market is crucial when staging Port Chester real estate. You want someone like Andrew Rogovic, who has experience working with millennial buyers and understands their preferences and priorities. Ensuring that your home catches the eyes of the largest buyer demographic takes a specific touch, and you deserve an agent who understands that.

*Header photo courtesy of Shutterstock


Andrew's client reviews are stellar and consistently stress his honesty, no-nonsense approach, personal and professional integrity and deep local expertise. Contact Andrew today!

Follow Me on Instagram